HIGH SECRET
New EraA magical union of souls, purpose, love, and determination — where Europe's finest cannabis culture comes together to celebrate excellence, innovation, and community.
The cannabis
revolution.
Cannabis has already shown the world it's far more than people ever imagined.
Today, it's the driving force behind an industry expanding at record speed. In Europe, the culture around it keeps blooming in every direction — with strength and purpose. High Secret exists within this expansive, incredibly diverse network of possibilities.
Europe's unique
position.
The cannabis story is being written on two continents, but with very different ink. While the United States moves at recreational speed, Europe is shaping something distinctive — fragmented, medical-led, and culturally rich.
The benchmark.
- Global benchmark for the cannabis industry
- Organized dispensaries with strict quality control
- Medical professionals trained in the endocannabinoid system
- Reparative justice initiatives (NYC prioritizing formerly incarcerated individuals)
- Light years ahead in the recreational market
The mosaic.
- Fragmented landscape with country-specific regulations
- Focus on pharmaceutical production, industrial hemp, and CBD wellness
- Germany — recently allowed cannabis social clubs
- Spain — cannabis clubs in legal grey zone
- Home to the world's largest expos (Mary Jane / Spannabis)
- Growing market despite legal restrictions
Why cannabis
matters. Beyond the plant.
When you consider the plant's power to save the planet — bioplastics, sustainable concrete, clean fuel — it's only a matter of time.
The global cannabis industry is growing at this annual rate. At High Secret, we celebrate not just the plant's recreational and medicinal properties, but its potential to transform industries.
Bioplastics
Eco-friendly alternatives made from hemp — replacing petroleum-based plastics for a greener future.
Sustainable Concrete
Hempcrete — a durable, insulating, carbon-sequestering building material reshaping how we construct.
Clean Fuel
Biodiesel from hemp oil — a renewable energy source with potential to redefine post-fossil mobility.
A tapestry
of passion.
With the rise of the industry, the cannabis community — already huge, active, and tight-knit — has become a powerful, highly targeted audience. High Secret brings them together under one roof. Within our niche, there are entire universes of smaller niches. We welcome them all.
Why events
matter.
The cannabis industry is a complete ecosystem with diverse audiences and market segments — all united by the same plant. Within this ecosystem, one of the most powerful sectors is events.
"At High Secret, we believe creativity is the only limit."
What makes us
different.
Cannabis cups aim to reach a more technical and professional crowd. High Secret opens a rare door to hidden terpenes from around the world — no VIP invite needed. Any project can register to compete.
What sets us apart? Participants don't just submit samples — they take part in the full experience, even sitting alongside the professional judges to evaluate other entries. Expert scores weigh more, but this space for exchange is what makes High Secret unique.
Past Jurors
2025 Judge
Categories
The team
behind High Secret.
High Secret is co-produced by three different organizations coming together under one purpose: unity through excellence.
This unique partnership brings together expertise in communication, event production, and high-quality cultivation.
High Sessions
Leads event production and program curation with precision.
Canal Binóide
Provides communication and audience engagement strategies.
GreenMaze
Delivers sustainable logistics and venue experience support.
Festival
Binóide.
Within the same cannabis community, our partners at Canal Binóide produce Festival Binóide — a music festival with market zones that reaches end consumers, enthusiasts, and the curious.
Lisbon · June 29. Kicking off the city's summer season — just days after High Secret in Berlin.
Festival Binóide
June 29 Two stages · One cultureFrom resistance
to recognition.
What was once about resistance and marginalization is now about market, art, unity, and innovation. A real industry.
Cannabis cultural production in Europe is more alive than ever. High Secret is proud to be at the forefront of this movement.
Resistance
Marginalized roots and decades of underground activism.
Transition
Shifting public opinion and policy reform across borders.
Market & Art
Creative markets and cultural production come alive.
Industry
A unified, innovative commercial sector — full of potential.
Where connection
happens.
In a world of endless feeds and digital noise, real-life gatherings are priceless. Online reaches borders — but only real events offer what truly matters.